Search engine optimisation involves a variety of tasks including on page optimisation and link building/off-site promotion. Our on page optimisation services include;
Metadata analysis and implementation
Structural and navigation analysis
HTML and XML sitemap creation
XML sitemap submissions to search engines
Broken links discovery and fixing
Creation of the robots.txt file
Content relevancy analysis
Duplicate content analysis
Fixing pages with missing or duplicate title tags and meta data
Heading (H1, H2, H3, etc.) optimisation
Internal linking and text-based navigation
Creation of custom 404 error page
Optimization of Images (file names & alternative attributes “alt tags”)
To learn more about our link building services, a href=”/search-engine-optimisation/link-building/” title=”Link building Services”>click here.
What is SEO?
SEO stands for search engine optimisation it is the process where an SEO specialist improves your website to improve the visibility within the search engines results page (SERPs). There are ways of improving your ranking by incorporating search engine friendly elements into the website. A SEO campaign will be setup and this will include setting up a PPC campaign (pay per click), building links, and building fan pages whether it is Facebook or twitter. Also an important factor is writing awesome content and carefully selecting of relevant keywords.
WHAT IS AN SEO SPECIALIST?
An SEO specialist optimizes web sites to their full potential in order to get more free traffic from organic listings on the search engines. We place targeted keywords within your site and help you build content that attracts the types of visitors you desire. Besides making your site the most relevant site to your targeted visitors’ queries, we can help your site gain popularity through strategic link building. What is Link Building?
DOES YOUR WEBSITE NEED SEO?
This is becoming an important question companies are starting to ask themselves as the internet world continues to grow. Everyday 1,000’s of people find a new reason to be on the internet. Emailing is becoming a necessity; people are starting to look for online shopping alternatives as gas prices continue to rise. Plus you can’t help it, the internet is on everything everywhere. Every web site should consider professional SEO consulting.
The Web Site Design and Development Process
Phase One: Information gathering & planning
The first step in designing a successful website is to gather all the information. Several things need to be taken into consideration when the look and feel of your site is created. We will ask questions to get a clear understanding of your image, goals, audience, project parameters and desired outcomes. We will then explain if there are any design problems and develop strategies to solve them effectively and efficiently. We will produce a wire frame
that maps the user experience in order to address and suppress any problems that could disrupt the development.
Certain things to consider are:
- Purpose: What is the main purpose of the site? Do you want it to provide information, promote a service, sell a product… ?
- Goals: What would you hope to achieve by building this website? Two of the more common goals are either to make money or share information.
- Target Audience: Is there a specific group of people that you want to reach? It may be helpful to picture the type of visitors you want to visit your website. For example, considering their age, sex or interests this will later help determine the best design style for your site.
- Content: What kind of information will the target audience be looking for on your site? Are they looking for specific information, a particular product or service, online ordering…?
Phase Two: Design
Using the information gathered from phase one all the information will be put together. This is the stage where we begin to apply the creativity that is required to start developing the website. Choices about layout, type size and colour palettes are tested within a number of ideas to identify what works best in order to communicate your goals. This is where we will create one or more prototype designs for your web site. This is typically a .jpg image of what the final design will look like. We will allow you to view website during design stages as it gives you the opportunity to express your likes and dislikes on the site design.
Phase Three: Development
Once phase two is complete this is where start web development process
comes into action and your website is created. Now this is where a working system mimics the final design. This is where it will be built clean, semantic code that validates according to the W3C Org’s standards
. We will continue to make progress with the website and make it available to you for viewing, so that you can suggest any additional changes or corrections you would like to have done.
Phase Four: Testing & Launch
At this point this is where we will finalise and test your website. We will test things such as the complete functionality of forms or other scripts, as well last testing for last minute compatibility issues (viewing differences between different web browsers), ensuring that your web site is optimised to be viewed properly in the most recent browser versions. Once you give us your approval we will then deploy the website to the production, hosting server where a final pre-launch check will be conducted. Once launched our team will be on hand to troubleshoot any queries you may have with regards to your site and its performance.
Phase Five: Grow & Maintenance
When your website is complete, we would like to think our relationship with you will continue. We can provide a number of services; from monthly performance reports, Web Development ts and Search Engine Optimisation through to Mobile Site Enhancements and E-Commerce functionality in order to help grow your site.
The key to a successful, thriving business is an attractive and informative website. Adding a website to your company will add so much value to it, so why not do it properly? Getting your website developed and designed by Buzz Website Solutions will get your company known and it will be the platform to your business successes.
Buzz Website Solutions can offer packages suitable for anyone. We can provide a one page website, business website design
to a fully functional e-commerce website.
To send us your enquiry use our contact form, or alternatively call one of our team on 01253 272 005 where one of them will most likely be able to offer you an affordable package, suitable to your needs.
Web design uses many of the same key visual elements as all types of design such as:
Layout: This is the way the graphics, ads and text are arranged. In the web world, a key goal is to help the view find the information they seek at a glance. This includes maintaining the balance, consistency, and integrity of the design.
Colour: The choice of colours depends on the purpose and clientele; it could be simple black-and-white to multi-coloured design, conveying the personality of a person or the brand of an organisation, using web-safe colours.
Graphics: Graphics can include logos, photos, clipart or icons, all of which enhance the web design. For user friendliness, these need to be placed appropriately, working with the colour and content of the web page, while not making it too congested or slow to load.
Fonts: The use of various fonts can enhance a website design. Most web browsers can only read a select number of fonts, known as “web-safe fonts”, so your designer will generally work within this widely accepted group.
Content: Content and design can work together to enhance the message of the site through visuals and text. Written text should always be relevant and useful, so as not to confuse the reader and to give them what they want so they will remain on the site. Content should be optimised for search engines and be of a suitable length, incorporating relevant keywords.
Creating User-Friendly Web Design
Besides the basic elements of web design that make a site beautiful and visually compelling, a website must also always consider the end user. User-friendliness can be achieved by paying attention to the following factors.
Navigation: Site architecture, menus and other navigation tools in the web design must be created with consideration of how users browse and search. The goal is to help the user to move around the site with ease, efficiently finding the information they require.
Multimedia: Relevant video and audio stimuli in the design can help users grasp the information, developing understanding in an easy and quick manner. This can encourage visitors to spend more time on the web page.
Compatibility: Design the web page, to perform equally well on different browsers and operating systems, to increase its viewing.
Technology: Advancements in technology give designers the freedom to add movement and innovation, allowing for web design that is always fresh, dynamic and professional.
Interactive: Increase active user participation and involvement, by adding comments boxes and opinion polls in the design. Convert users from visitors to clients with email forms and newsletter sign-ups.
Buzz Website Solutions web design professionals create an excellent User Interface (UI) Design for a satisfying web experience. They use critical planning and analysis for the design and they pay attention to individual client specifications, converting the intricate process into a simple and elegant piece of art.